96.9 Radio Humber -
New Music Now
Below are some of the promotional videos/graphics I created for "New Music Now", a campaign done by 96.9 Radio Humber.
The campaign was created to help promote up and coming, as well as current Canadian artists and their most recent albums/singles. We had a lot of success with this, as many of the artists would share our content to their own social media accounts (as you'll see below)!
Highlights
Here are some of the many videos that were created for cross-posting on Instagram, Twitter and Facebook. The videos would start off with an intro graphic, and then play either an audio snippet of the upcoming/current single, or a short video preview of a live performance or latest music video.
Engagement
We saw that a lot of our content from this campaign was shared by the artists themselves, as well as music publicists and recording companies. Here are some highlights below from Monowhales, Yukon Blonde, Listen Harder PR, New Damage Records, Ben Kunder, and Sameer Cash.
The Toronto-based band shared our promotional video for their single "All or Nothing" to their followers on Instagram
The indie rock band originally from Kelowna, British Columbia, shared our promo for their song "In Love Again" to Instagram
Sameer Cash shared our video for his song "Cherry Red" and his album "This City" on his Twitter and Instagram accounts
The Toronto-based band shared our promotional video for their single "All or Nothing" to their followers on Instagram