96.9 Radio Humber -
Band Together Promos
Below are a few of the promo videos for "Band Together", an original video series from 96.9 Radio Humber. These promo videos were created for cross-posting on Twitter, Instagram, and Facebook. The series was created during the COVID-19 pandemic and showcases exclusive live performances by a wide variety of Canadian artists.
Our goal was to inform listeners to catch up on already released episodes of the series, and to look out for new ones
The series is still going strong well after its launch, and you can check out the lineup of performances on Radio Humber's YouTube channel.
Highlights
When creating the promotional videos, I wanted to ensure that viewers got a well-rounded look at what the Band Together series was. So, I divided the videos into: performance previews, general promotions, and soundbites of the storytelling that that artists would bring in between songs in their sets.
